Price may be the biggest factor in customers’ purchasing decisions - synthetic diamonds can cost a third of what natural ones do, according to interviewees - while sustainability and transparent sourcing are close behind. “ And the industry is actually buying them in large-scale quantities - like 1,000 at a time. “ The affordability of lab-growns has increased the public’s awareness of them,” he adds. “ They’re not going away,” says Vaidya, whose parent company has been in the mined-diamond industry for 25 years. When autocomplete results are available use up and down arrows to review and enter to select. Image 26 of 26 from gallery of Apartment in Novopeschanaya / Aiya Design. They design and manufacture - diamond, silver and colored gemstone jewelry, with a specialty in salt. Raj Vaidya, owner of six-month-old DiamSpark Lab Grown Diamonds, agrees. Image 26 of 26 from gallery of Apartment in Novopeschanaya / Aiya Design. Aiya Designs is a family business spanning 4 generations. The Mona rug showcases a subtly striped design in a cream and light. “ Lab-growns came out of need but grew into something more,” says the Aiya Designs director of operations. The Aiya collection features durable, textural designs and versatile, modern appeal. Indeed, lab-created diamonds helped fourth-generation jeweler Pia Aiya’s family business stay afloat during the recession. Proponents of lab-created diamonds see opportunities for the stones to share case space with mined ones, as lab-grown constitutes another way for consumers to spend discretionary dollars on jewelry as opposed to other product categories. It’s also why the area increased its footprint by 40% this year, with nearly double the number of participants. This is why the show added a 6,400-square-foot designated section for 29 lab-grown exhibitors to display both loose stones and finished jewelry last year. “Lab-grown diamonds are a growing segment, and it became important for our buyers to have clear delineation of the category.” “ There may have been exhibitors that had lab-grown in the show in earlier years, but they weren’t grouped together in a neighborhood until 2018,” says Sarin Bachmann, event vice president for JCK and Luxury. To accommodate growing market needs, organizers debuted the Lab-Grown Diamond Neighborhood at the 2018 edition of the trade fair. At JCK Las Vegas, lab-grown-diamond exhibitors have mushroomed nearly as much as opinions about the stones themselves.
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